Rockstar Energy - Press Play

As the sole designer on the Rockstar Energy Drink campaign at Truant London, I had the incredible opportunity to lead the creative direction for a one-of-a-kind music event. The event, held at a secret venue, was promoted by renowned artists like MistaJam, RAYE, and Tom Cullen, who engaged their fans on social media, building anticipation and excitement. My role encompassed the full spectrum of event branding, from crafting eye-catching digital content for social media and email campaigns to designing immersive projection visuals on the building and impactful artwork inside the venue. This multi-channel campaign seamlessly blended digital, print, and out-of-home elements, creating a cohesive and electrifying experience that truly captured the essence of the Rockstar brand.