GWI is a leading audience-targeting company in the global marketing industry. For their international 2022 advertising campaign, Truant London was tasked with showcasing GWI's innovative services, and I played a key role in bringing the vision to life along side Lead Designer Ramsey Chapman. I created glitching out-of-home (OOH) and digital assets displayed across screens and billboards in New York, LA, Australia and London. My primary contribution was designing a glitching typography effect that symbolised GWI's digital-first approach. Using a combination of VDMX software and After Effects, I developed a prototype to guide the animation studio in creating the desired motion assets. Following the campaign's initial success, I took on sole responsibility for producing large-format OOH assets for GWI's campaigns in Australia and Los Angeles. This project allowed me to explore cutting-edge design techniques while contributing to a high-profile campaign seen worldwide.

Below shows some early experimentations I created, demonstrating some of the techniques used to create the glitching GWI type.