2020
Type Design, Research, Motion Graphics, Projection, Live Visuals
Shipyard is a variable typeface I designed, inspired by the decline of the industrial industries and the impact of Thatcherism in the North of England. Combining elements of Helvetica Bold, Eurostile Bold, and Microgramma D Bold Extended, the typeface captures the bold, utilitarian aesthetic of classic shipyard typography. I used Glyphs to create extrusions that resemble crane-like structures, making Shipyard both a usable and variable typeface. The final piece was projected across Newcastle and Middlesbrough as part of a type specimen, aiming to provoke reflection on the region's fading industrial heritage. This project is especially personal to me, as I grew up surrounded by disused shipyards and concrete spaces that once buzzed with activity. My father, a commercial photographer for shipbuilding companies, passed down a deep curiosity for the industry, while my grandfather worked as an engineer in the merchant navy, and then going on to design cranes for Coles in Sunderland. In my research, I also discovered that my great-grandfather was a shipbuilder on the Tyne, which made me realise how this passion for the maritime and construction industries runs through multiple generations of my family, deeply tied to the working-class legacy of the North-East.
JAYHALIMDAVISON
PORTFOLIO