Designer, specialising in advertising,
branding, motion and projection.

Designer, specialising in advertising,
branding, motion and projection.

Designer, specialising in advertising,
branding, motion and projection.

Shipyard

Shipyard

Shipyard

2020

Type Design, Research, Motion Graphics, Projection, Live Visuals

Overview

Overview

Overview

Shipyard is a variable typeface I designed, inspired by the decline of the industrial industries and the impact of Thatcherism in the North of England. Combining elements of Helvetica Bold, Eurostile Bold, and Microgramma D Bold Extended, the typeface captures the bold, utilitarian aesthetic of classic shipyard typography. I used Glyphs to create extrusions that resemble crane-like structures, making Shipyard both a usable and variable typeface. The final piece was projected across Newcastle and Middlesbrough as part of a type specimen, aiming to provoke reflection on the region's fading industrial heritage. This project is especially personal to me, as I grew up surrounded by disused shipyards and concrete spaces that once buzzed with activity. My father, a commercial photographer for shipbuilding companies, passed down a deep curiosity for the industry, while my grandfather worked as an engineer in the merchant navy, and then going on to design cranes for Coles in Sunderland. In my research, I also discovered that my great-grandfather was a shipbuilder on the Tyne, which made me realise how this passion for the maritime and construction industries runs through multiple generations of my family, deeply tied to the working-class legacy of the North-East.

JAYHALIMDAVISON

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