GWI is a leading audience-targeting company in the global marketing industry. For its international 2022 advertising campaign, Truant London was tasked with showcasing its services. I created glitching OOH, digital assets shown across screens in New York and London. My role was to help create a glitching typography effect that could represent the company's digital background. I used a combination of VDMX software and after effects to demonstrate to an animation studio how we wanted the motion assets to look. Following the first part of the campaign, I have been solely responsible for creating large format out-of-home assets for the GWI Australia and LA campaigns.
Below is a video displaying some experimentation I created and demonstrates some of the techniques used to create the glitching type.