GWI
2022
GWI is a leading audience-targeting company for the global marketing industry. For its international 2022 advertising campaign, Truant London was tasked with showcasing its services. Working alongside designer Ramsey Chapman, we created glitching OOH, digital assets shown across screens in New York and London. My role was to help create a glitching typography effect that could represent the company's digital background. I used a combination of VDMX software and after effects to demonstrate to an animation studio how we wanted the motion assets to look. Following the first part of the campaign, I have been solely responsible for creating large format out-of-home assets for the GWI Australia and LA campaigns.
Below is a video displaying some experimentation I created and demonstrates some of the techniques used to create the glitching type.