GWI
2022
GWI is a leading audience-targeting company in the global marketing industry. For its international 2022 advertising campaign, Truant London was tasked with showcasing its services. I created glitching OOH, digital assets shown across screens in New York and London. My role was to help create a glitching typography effect that could represent the company's digital background. I used a combination of VDMX software and after effects to demonstrate to an animation studio how we wanted the motion assets to look. Following the first part of the campaign, I have been solely responsible for creating large format out-of-home assets for the GWI Australia and LA campaigns.
![](https://freight.cargo.site/t/original/i/957455e01c252d0aed758600838fa27d321e2d9d4b3a452eb263e7e1882b655d/2.-Climate-Change.jpg)
![](https://freight.cargo.site/t/original/i/abb6f6a3ed4cecc07a9669dc823fa38ada8a4ab6adc940e88f585c87cb4751e4/Melbourne-St-Kilda-121-Fitzroy-St.jpg)
![](https://freight.cargo.site/t/original/i/665a3fce94f96e6efb76feef7856641038d51340deedee000c3c0b97414bb212/Melbourne-Galleria-Elizabeth---Bourke-St.jpg)
![](https://freight.cargo.site/t/original/i/02f89dc5c4677f099ba2e316023922c80a660a9c65efe75e3480eb415c138172/1645561116514.jpeg)
![](https://freight.cargo.site/t/original/i/04a70faf2ff996e35734414ea5af130dd591981d3dfb5fde3e493b6dbba47e81/3.-Gender-Equality.jpg)
![](https://freight.cargo.site/t/original/i/e6513b3d42e83913c4b95b44e05026eb21d98efbd453730e21c0712d404a53b5/GWI_6181.jpeg.jpg)
![](https://freight.cargo.site/t/original/i/b752bc0f9df91f353f453b0eec3ceabf8941eb84eda5e015739768cc86659318/GWI-Ad-Week_9833.jpeg)
![](https://freight.cargo.site/t/original/i/e83643fd81fd023a6c83c28d2c85e987f68dbaf20dc5d2d8511c2443f82735a2/Melbourne-Emporium-Lonsdale-St.jpg)
![](https://freight.cargo.site/t/original/i/f24fcbd0748cc9e4647f91ed5bbd92773fb0438e94a5aba5d403d9cbf6fae382/GWI-Ad-Week_9701.jpeg)
![](https://freight.cargo.site/t/original/i/6870e424001dada2bd6c724eae4847c1c5fde3eaffdc45a72ac7751667c96e21/changedtype.png)
Below is a video displaying some experimentation I created and demonstrates some of the techniques used to create the glitching type.